Consumer Trends - The New Handset

Trends & Insights

Smartphone Launch Events: Losing Their Spark? (Are New Phones Too Incremental?)

Losing their spark, smartphone launch events now feel less exciting due to incremental updates, leaving us questioning if innovation is truly happening anymore.

The New Handset Team
March 4, 2026

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Trends & Insights

Have Smartphone Upgrades Slowed Down? (Are Phones “Too Good” Now)

Perhaps smartphone upgrades have slowed because devices now meet most needs better than ever, leaving you to wonder if phones are truly “too good” now.

The New Handset Team
November 29, 2025

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