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Meta announced actor Ranveer Singh as the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The announcement also includes the India availability of Ray-Ban Meta Gen 3, priced from INR 44,300, and previews audio glasses and the Muse AI assistant, both described as coming soon.
Meta has named actor Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India, using the announcement to promote the Ray-Ban Meta Gen 3 smart glasses, now available in the country from INR 44,300. The company also previewed audio-focused glasses and a future AI assistant feature, but did not provide release dates for either.
Meta said Singh has worked with the company on multiple collaborations over the years. It described the new role as a significant chapter for Ray-Ban in India, pairing the eyewear brand’s styles with Meta’s AI technology. The announcement is a brand and product update; Meta did not disclose commercial terms for the ambassador agreement or provide evidence of how the partnership is expected to affect sales.
Ray-Ban Meta Gen 3 is available through meta.com, in.rayban.com and consumer electronics, optical and eyewear retailers in India. Meta lists 27 color and lens combinations across Aviator, Zena and Wayfarer styles, with prices starting at INR 44,300. The company also announced a limited-edition, vintage-inspired Aviator to mark the frame’s 90th anniversary.
Meta says Gen 3 offers up to nine hours of battery life, an hour more than Gen 2, as well as a customizable action button for access to Meta AI. Its listed hardware includes a 12-megapixel camera, 3K Ultra HD video recording and a six-microphone array. The glasses also have a built-in LED intended to alert people nearby when photos or video are being captured.
A Celebrity Partnership Meets a Product Launch
The appointment gives Ray-Ban and Meta a high-profile Indian spokesperson as the companies market smart glasses that combine conventional eyewear with camera, audio and AI functions. Singh’s involvement may help raise awareness of the products, but Meta has not published targets or results that would show the partnership’s effect on consumer interest or sales.
For shoppers, the announcement is more immediately concrete as a product update: Gen 3 has an India price and listed retail channels, while the audio glasses and Muse feature remain future offerings. The distinction matters because the company’s announcement includes both products currently on sale and features that are not yet available.
The glasses are marketed for everyday uses such as listening to music, making hands-free calls and accessing Meta AI without taking out a phone. Their camera also makes privacy a relevant consideration in public settings. Meta says the LED indicator is designed to make recording more apparent, but the announcement does not detail how the indicator works in every setting or address broader questions about bystanders’ privacy.
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Meta’s India Glasses Lineup
Ray-Ban Meta glasses combine Ray-Ban frames with Meta software and hardware. Meta describes existing uses including music and podcasts, hands-free calling and quick access to its AI assistant. It says the product will receive regular software updates and new AI features, though the announcement does not specify a schedule or list which features will reach India and when.
Gen 3 is presented as the next generation after Gen 2, with Meta citing a battery-life increase from up to eight hours to up to nine hours. The company also says the new microphone array cuts more than 90% of background noise. These are company-provided specifications; the announcement does not include independent testing or explain the conditions used to measure battery life and noise reduction.
Meta’s plans go beyond the Gen 3 launch. It says Ray-Ban Meta Audio glasses are coming soon, while Muse is expected on its AI glasses in the coming months. The latter is described as a hands-free assistant that can respond to what a wearer is looking at, such as a product, a flyer or a list.
““Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember.””
— Ranveer Singh, in a statement included in Meta’s announcement
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Release Dates and Local Details Pending
Meta did not state when its Ray-Ban Meta Audio glasses will go on sale in India, give their price, or confirm a precise launch date. It described the product as coming soon and says it can provide up to 12 hours of use on one charge, with up to 48 additional hours from its charging case; those are manufacturer specifications, not independently verified results.
The company said Muse will reach its AI glasses in the coming months but did not give a specific date, clarify which Indian users will receive it, or set out whether availability will depend on language, account or software requirements. Details of the ambassador contract, including its length and any campaign plans, were also not disclosed.
Meta’s announcement does not provide independent comparisons of Gen 3’s camera, audio or battery performance. It also does not state whether every listed frame and lens combination, or the limited-edition Aviator, will be stocked by every retailer in India.
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Watch for Audio and Muse Launches
The next concrete development is likely to be more information from Meta or retailers about the Indian availability and pricing of Ray-Ban Meta Audio glasses. The company has not supplied a launch date, so consumers will need to check its sales channels for updates rather than rely on a confirmed timetable.
Meta has also said Muse is planned for AI glasses in the coming months. A follow-up announcement would be needed to establish its release date, availability in India and supported functions. In the meantime, Gen 3 is listed for sale through Meta’s online stores and selected Indian electronics and eyewear retailers, starting at INR 44,300.
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Key Questions
What role has Ranveer Singh taken on?
Meta named Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The company did not disclose the agreement’s length or financial terms.
How much do Ray-Ban Meta Gen 3 glasses cost in India?
Meta says Gen 3 prices start at INR 44,300. The glasses are listed on meta.com and in.rayban.com and through consumer electronics, optical and eyewear retailers.
What is new in Ray-Ban Meta Gen 3?
Meta lists up to nine hours of battery life, a customizable action button, a 12-megapixel camera, 3K Ultra HD video and a six-microphone array. These specifications come from the company’s announcement and have not been independently verified in the source material.
When will Ray-Ban Meta Audio glasses and Muse be available?
Meta says the audio glasses are coming soon and Muse is planned for the coming months. It has not provided exact launch dates or confirmed specific availability details for India.
Do the glasses indicate when they are recording?
Meta says the glasses have a built-in LED light intended to alert people nearby when photos or video are being taken. The announcement does not provide further detail about its operation in different conditions.
Source: rss
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